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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement  Cover Image Book Book

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / by Rajat Paharia.

Paharia, Rajat. (Author).

Record details

  • ISBN: 9780071813372 (alk. paper)
  • ISBN: 0071813373 (alk. paper)
  • Physical Description: xv, 283 pages ; 24 cm
  • Publisher: New York : McGraw-Hill, [2013]
Subject: Brand loyalty.
Customer relations.
Marketing > Management.
Corporate culture.
Organizational behavior.

Available copies

  • 1 of 1 copy available at Sage Library System.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Status Due Date Courses
Milton-Freewater Public Library 658.812 Pahar (Text) 37862000298141 Adult Non-Fiction Available -

LDR 01108cam a22003258i 4500
0011310740
003SAGE
00520250508001218.0
008130215s2013 nyu 000 0 eng
010 . ‡a 2013004837
020 . ‡a9780071813372 (alk. paper)
020 . ‡a0071813373 (alk. paper)
040 . ‡aDLC ‡beng ‡erda ‡cDLC ‡dUtOrBLW
042 . ‡apcc
05000. ‡aHF5415.32 ‡b.P34 2013
08200. ‡a658.8/12 ‡223
1001 . ‡aPaharia, Rajat. ‡0(SAGE)1616502
24510. ‡aLoyalty 3.0 : ‡bhow big data and gamification are revolutionizing customer and employee engagement / ‡cby Rajat Paharia.
264 1. ‡aNew York : ‡bMcGraw-Hill, ‡c[2013]
300 . ‡axv, 283 pages ; ‡c24 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
650 0. ‡aBrand loyalty. ‡0(SAGE)1500489
650 0. ‡aCustomer relations. ‡0(SAGE)1442478
650 0. ‡aMarketing ‡xManagement. ‡0(SAGE)1458262
650 0. ‡aCorporate culture. ‡0(SAGE)1442689
650 0. ‡aOrganizational behavior. ‡0(SAGE)1466533
999 . ‡eBook
905 . ‡uadmin
901 . ‡a17627610 ‡bSystem Local ‡c1310740 ‡tbiblio

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