Book

Maximum success with LinkedIn : dominate your market, build a global brand, and create the career of your dreams / Dan Sherman.

Sherman, Dan, 1956- (Author).

Summary:

LinkedIn isn't just for professional networking and job-seeking. LinkedIn can help you achieve virtually any business-related goal-if you know how to maximize its potential.

This user-friendly, step-by-step guide lays out a clear road map for anyone just getting started with LinkedIn and also reveals advanced strategies that even experienced users will appreciate. It provides unique approaches that will help you solve any professional challenge and explains how to use LinkedIn to:

Find customers, partners, investors, or advisors

Build your personal brand

Find and land the perfect job

Attract opportunities for more work and lucrative partnerships

Develop business relationships

Whether you're starting a business, growing your company, or building your career, Maximum Success with LinkedIn will help you harness the power of the world's largest professional network. Book jacket.

Record details

ISBN: 9780071812337 (pbk.)
ISBN: 0071812334 (pbk.)
Physical Description: xviii, 238 pages : illustrations ; 23 cm
Publisher: New York : McGraw-Hill, [2013]
Copyright: ©2013

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Introductions: love at first click -- Social media is not your father's marketing -- The LinkedIn profile : your mini-website -- What goes around : giving and getting recommendations -- It's show time! adding applications for a multimedia profile -- The finishing touches : creating a rocking profile -- All about keywords : optimizing your profile to be found -- Your virtual rolodex : grow your network by adding contacts -- Your social influence circle : searching for and contacting people -- Power in tribes : joining and creating groups -- Give to get : answering and asking questions -- Promoting yourself and your company with events -- Good company : adding your company and following others -- Off to work we go : finding your perfect job -- Laser focus your searches using LinkedIn signal -- Going mobile : the power of LinkedIn on the go -- The daily approach to success on LinkedIn -- Conclusion : opportunity is knocking at your door -- Appendix A : LinkedIn success blueprints -- Appendix B : successful selling in the age of social media.